Aurum PropTech’s Bold Move: Transforming Rental Housing with NestAway Acquisition

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Introduction

The real estate and property technology landscape in India is undergoing significant transformation, and a recent major development in this space is Aurum PropTech’s acquisition of NestAway Technologies. NestAway, a well-known managed home rental platform, has been a key player in India’s rental housing sector, backed by influential investors such as Ratan Tata, Goldman Sachs, Tiger Global, and Flipkart. The acquisition, valued at ₹90 crore, signals a strategic shift in the rental housing market, which is poised for further digitalization and consolidation.

This deal highlights the growing influence of technology in real estate, as property transactions, rental agreements, and tenant management become more streamlined and data-driven. Let’s take a deep dive into NestAway’s journey, the strategic importance of this acquisition, and how it impacts India’s rental and commercial property market—especially in Noida,shops in Noida  one of India’s fastest-growing urban centers.


NestAway’s Journey: From Startup to Market Leader

NestAway was founded in 2015 with a mission to revolutionize India’s fragmented and inefficient rental housing market. The startup provided fully managed rental homes for working professionals, students, and families, eliminating the hassles of brokers, paperwork, and unreliable landlords Luxury studio apartments in noida .

Over the years, NestAway attracted $110 million in funding from Tiger Global, Flipkart, the UC-RNT Fund (a venture co-managed by Ratan Tata’s RNT Associates), and Goldman Sachs. By 2019, NestAway had become a household name in the urban rental market and was valued at $220 million.

However, like many businesses, NestAway struggled during the COVID-19 pandemic. The economic downturn and mass migration of tenants from urban areas led to a decline in occupancy rates and revenue. Prior to the pandemic, NestAway managed 50,000 properties and generated an annual revenue of ₹100 crore. Post-pandemic, its portfolio shrank to 18,000 properties, with annual revenue dropping to ₹30 crore.

The challenges NestAway faced presented an opportunity for Aurum PropTech, which saw potential in revitalizing and integrating NestAway’s platform into its broader real estate technology ecosystem.

Aurum PropTech’s Bold Step Forward

Aurum PropTech, previously known as Majesco Ltd, has been making strategic acquisitions to establish itself as a technology-driven real estate leader. The company’s goal is to digitally transform property transactions, management, and rentals, offering a seamless experience to buyers, sellers, landlords, and tenants.

Why Aurum PropTech Acquired NestAway

  1. Expanding its PropTech Portfolio: NestAway’s robust technology and tenant management systems perfectly complement Aurum PropTech’s existing real estate solutions.

  2. Revitalizing a Struggling Brand: NestAway’s challenges post-pandemic provided an opportunity to acquire a valuable asset at a significantly lower valuation.

  3. Creating a Digital Rental Ecosystem: By integrating NestAway’s platform with its own, Aurum PropTech aims to offer an end-to-end digital solution for home rentals, reducing paperwork, brokerage fees, and inefficiencies.

  4. Strengthening the Noida Market: With Noida emerging as a key real estate hub, this acquisition will help drive rental property growth and commercial investments in the region.

In addition to the ₹90 crore acquisition, Aurum PropTech has committed ₹30 crore towards revamping and scaling NestAway’s operations. This move follows Aurum’s earlier acquisition of HelloWorld, NestAway’s co-living subsidiary, in June 2022. The leadership at NestAway is also seeing a transformation, with Jitendra Jagadev and Ismail Khan, co-founders of HelloWorld, stepping in as CEO and COO, respectively.

Impact on Noida’s Real Estate Market

Noida, known for its rapidly expanding urban infrastructure and commercial development, is set to benefit significantly from Aurum PropTech’s acquisition of NestAway.

  1. Increase in Demand for Studio Apartments: The rising number of young professionals and students in Noida is driving the demand for studio apartments in Noida ready to move and luxury studio apartments in Noida. With improved property management services, NestAway’s platform will likely offer better rental options in this segment.

  2. More Investment in Commercial Real Estate: The acquisition is expected to positively impact investors looking for commercial buildings for sale in Noida. Digital property management solutions will enhance the commercial real estate sector, making transactions smoother and more transparent.

  3. Boost in Rental Market Transparency: The integration of NestAway’s technology with Aurum PropTech’s platform could lead to better pricing, tenant verification, and dispute resolution, making it easier for people to find affordable homes in Noida.

  4. Growth in Retail & Small Businesses: With increasing residential settlements, shops in Noida are also expected to thrive. The presence of reliable rental platforms will encourage retail businesses to expand in key locations.

The seamless integration of technology in property transactions will significantly benefit buyers, renters, and investors in Noida, making it an even more attractive destination for real estate investments.

The Future of Digital Real Estate in India

Aurum PropTech’s acquisition of NestAway is part of a larger trend where technology is reshaping the real estate sector. Some key  studio apartment in Noida price trends to watch in the coming years include:

  1. AI-Driven Property Management: Machine learning algorithms will help in predicting rental demand, setting optimal pricing, and automating maintenance requests.

  2. Blockchain-Based Transactions: Secure, transparent, and tamper-proof property transactions through blockchain technology.

  3. Increased Demand for Smart Homes: Tech-enabled homes with automated security, smart lighting, and energy-efficient features will become more popular.

  4. VR Property Tours: Virtual reality and augmented reality will revolutionize how buyers and renters view properties remotely before making decisions.

  5. Expansion of Co-Living Spaces: The co-living trend is expected to grow, providing affordable yet well-managed housing solutions for students and working professionals.

By acquiring NestAway, Aurum PropTech is positioning itself as a leader in this digital transformation, paving the way for a more efficient, transparent, and technology-driven rental market in India.

Final Thoughts

The acquisition of NestAway by Aurum PropTech marks a new era in India’s rental housing market. This move isn’t just about acquiring a company—it’s about transforming the way rentals and property transactions are managed in India. By integrating NestAway’s platform with its advanced proptech solutions, Aurum PropTech aims to revolutionize the rental experience for tenants and landlords alike.

As Noida and other metro cities witness rapid urbanization, the real estate sector is set to benefit from this technological revolution. Whether you are looking for a studio apartment in Noida price, interested in commercial buildings for sale in Noida, or seeking shops in Noida for investment, this acquisition brings promising opportunities for all stakeholders.

In the coming years, as digital property management solutions become more mainstream, rental housing in India will see a significant shift towards efficiency, transparency, and convenience. Investors, tenants, and landlords should keep an eye on how Aurum PropTech’s strategies unfold, as they are likely to shape the future of real estate in India.

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